→ Join us in this series of talks about the role of an analyst in a data-driven company. From uncovering the challenges faced by analysts to analyzing real-life case studies, we'll discuss valuable tools, strategies, and actionable insights to apply in your day to day.
In this meetup, we’ll talk about how we do AB testing at Wix, what are the challenges we face and the solutions we come up with. We will go over two specific advanced tools and review a real business case that demonstrates how meaningful test insights could have a huge impact on our product.
Agenda
*All the sessions will be held in Hebrew.
18:00 - 18:30
Meet and greet
18:30 - 18:45
Intro
18:45 - 19:15
Gili Doron,
Team Lead at Wix’s AB Test Platform
In this session, we'll share the secrets behind our impressive scale of AB testing and take you on a journey through the evolution of this methodology within our organization. We'll share an overview of the end-to-end AB testing process at Wix, where we'll walk you through the tools and platforms we've developed to automate and streamline the entire process.
Optimizing at Scale: Wix's Approach to Large-Scale AB Testing
19:15 - 19:30
Sapir Chen-Zion,
Statistician at Wix’s AB Test Platform
Experience the power of parallel AB testing in our session and discover how parallel testing enables faster experimentation. Gain a fresh perspective as we explore the potential variations between serial and parallel testing results.
Fast & Furious: Parallel AB Testing for Speed and Meaningful Insights
19:30 - 19:45
Break
19:45 - 20:00
Tal Agassi,
Statistician at Wix’s AB Test Platform
Measuring a large number of KPIs in A/B tests increases the probability for false significant results, which can lead to cherry-picking and biased decision making. Join us and explore how we tackle this challenge at Wix, where we employ strategies to effectively filter out statistical noise.
The risks of too many KPIs: identifying true effects and eliminating noise
20:00 - 20:30
Linoy Bayez,
Business Analyst at Wix’s Funnel Company
Come hear all about how a small change to our users' onboarding process significantly improved the company revenue, while giving users a better experience. Our advanced A/B testing platform enabled us to bring this impact that’s simultaneously testing different changes and impacts across multiple teams and products within the company.
Small test; Big impact
18:00 - 18:30
Meet and greet
18:30 - 18:45
Intro
18:45 - 19:15
In this session, we'll share the secrets behind our impressive scale of AB testing and take you on a journey through the evolution of this methodology within our organization. We'll share an overview of the end-to-end AB testing process at Wix, where we'll walk you through the tools and platforms we've developed to automate and streamline the entire process.
Optimizing at Scale: Wix's Approach to Large-Scale AB Testing
Gili Doron,
Team Lead at Wix’s AB Test Platform
19:15 - 19:30
Experience the power of parallel AB testing in our session and discover how parallel testing enables faster experimentation. Gain a fresh perspective as we explore the potential variations between serial and parallel testing results.
Fast & Furious: Parallel AB Testing for Speed and Meaningful Insights
Sapir Chen-Zion,
Statistician at Wix’s AB Test Platform
19:30 - 19:45
Break
19:45 - 20:00
Measuring a large number of KPIs in A/B tests increases the probability for false significant results, which can lead to cherry-picking and biased decision making. Join us and explore how we tackle this challenge at Wix, where we employ strategies to effectively filter out statistical noise.
The risks of too many KPIs: identifying true effects and eliminating noise
Tal Agassi,
Statistician at Wix’s AB Test Platform
20:00 - 20:30
Come hear all about how a small change to our users' onboarding process significantly improved the company revenue, while giving users a better experience. Our advanced A/B testing platform enabled us to bring this impact that’s simultaneously testing different changes and impacts across multiple teams and products within the company.
Small test; Big impact
Linoy Bayez,
Business Analyst at Wix’s Funnel Company
Agenda
*All the sessions will be held in Hebrew.
* Registration is limited * Hurry up and save your spot
* Registration is limited * Hurry up and save your spot
* Registration is limited * Hurry up and save your spot
Gili Doron
Team Lead at Wix’s AB Test Platform
I joined Wix as a business analyst 10 years ago. My journey has taken me through various roles, including Data Team Lead and Data Group Manager. In the past 2.5 years, I've had the privilege of leading the AB Test Platform team, where we create and develop methodologies, best practices and tools for AB testing.
Sapir Chen-Zion
Statistician at Wix’s AB Test Platform
Throughout my 2.5 years at Wix, I’ve made it my goal to demystify statistical concepts and AB testing, specifically for non-statisticians. In my role, I engage in research to tackle AB test challenges, provide consulting support for AB testing initiatives, and share my knowledge of statistical methodologies necessary for successful AB tests.
Tal Agassi
Statistician at Wix’s AB Test Platform
M.S in Statistics from Tel-Aviv University. As part of my role as a statistician, I enrich the AB tests metrologic and tools for successful tests and strong insights. With this, I aim to contribute to the understanding and application of statistics that helps others make informed data based decisions.
Linoy Bayez
Business Analyst at Wix’s Funnel Company
As part of my role, I’m in charge of optimizing the onboarding flow based on data and test insights. The Funnel company helps Wix users through their first steps of site creation and setting up their online business. The company is in charge of identifying each new user’s needs and directing them to the most relevant Wix products and solutions for them.
Speakers
I joined Wix as a business analyst 10 years ago. My journey has taken me through various roles, including Data Team Lead and Data Group Manager. In the past 2.5 years, I've had the privilege of leading the AB Test Platform team, where we create and develop methodologies, best practices and tools for AB testing.
Gili Doron
Team Lead at Wix’s AB Test Platform
Throughout my 2.5 years at Wix, I’ve made it my goal to demystify statistical concepts and AB testing, specifically for non-statisticians. In my role, I engage in research to tackle AB test challenges, provide consulting support for AB testing initiatives, and share my knowledge of statistical methodologies necessary for successful AB tests.
Sapir Chen-Zion
Statistician at Wix’s AB Test Platform
M.S in Statistics from Tel-Aviv University. As part of my role as a statistician, I enrich the AB tests metrologic and tools for successful tests and strong insights. With this, I aim to contribute to the understanding and application of statistics that helps others make informed data based decisions.
Tal Agassi
Statistician at Wix’s AB Test Platform
As part of my role, I’m in charge of optimizing the onboarding flow based on data and test insights. The Funnel company helps Wix users through their first steps of site creation and setting up their online business. The company is in charge of identifying each new user’s needs and directing them to the most relevant Wix products and solutions for them.
Linoy Bayez
Business Analyst at Wix’s Funnel Company
Speakers
Data Talks:
Let’s Talk About AB Testing
Wednesday, June 28th, 18:00
Tel Aviv Port
HOSTED BY WIX BA GUILD
Meetup No. 01
